Дидактический эксперимент в Красноярске. Ускоренно, за 20 минут дал СПИН технологии аудитории в несколько сот человек. Потом еще 5 минут на самостоятельную подготовку каждого участника к СПИН переговорам со своим потенциальным воображаемым визави. 5 желающих вышли на сцену и потренировались поочередно на мне – спаринг партнере. Темы – логистика, опт, розница, закупки. Из пяти участников СПИН поединков зал своими аплодисментами выбрал лучшего — Антона Храмова, генерального директора одной из красноярских компаний. Ему и досталось краткое изложение книги по клиентоориентированности.
Когда эмоции улеглись, спросил, кто реально готовился в течение 5 минут к использованию СПИН в переговорах. Положительно ответили 80%. Это хороший процент активности. Ибо не просто слушали, а активно участвовали. Все это происходило в Красноярске на форуме Всероссийского совета директоров, проводимого сотрудниками медиа холдинга Актион-МЦФЭР и журнала «Генеральный директор». Юрий Смирнов.
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